Post by nadinenadine on Mar 9, 2024 1:51:01 GMT -5
Companies in the fashion sector are among those most at the center of economic change, they are even a lively and creative expression of it. For this reason we thought we would use them as an example, as they allow us to better understand the concept of Rebranding and understand how to interpret it. There are two case studies we are going to focus on. Gucci: Rebranding at the highest levels Gucci has been an ambitious fashion company since its inception by Guccio Gucci in 1921. The first rebranding work occurred with the creation of the logo , developed by Guccio's son, Aldo Gucci, in 1933. Its conception was fundamental for the development of the Brand Image, so much so that it is still relevant today. Rebranding, at Gucci, is simple normality. This is demonstrated by the collaborations established over the years, for example the one with Adidas which led to success in the world of athleisure. After the roaring years of Tom Ford , the new creative director until last year was Alessandro Michele , who with his arrival recorded a sensational rebranding campaign, with resounding success. Today that Alessandro Michele is no longer at the creative helm of Gucci, the company once again finds itself looking for a new image.
The repositioning is underway but still being defined. Tiffany: more freshness to the Brand Image The second case we bring as an example is that of Tiffany . The iconic American brand made immortal thanks to the Audrey Loan Phone Number List Hepburn film Breakfast at Tiffany's has found itself in recent years with the need to give new sparkle to its image. The rebranding work therefore started from an internal necessity and is leading on the one hand to not losing the original luster, on the other to acquiring new appeal. The intent of the American brand is to reach a younger target and was carried out first of all with the campaign created in Los Angeles entitled Not your mother's Tiffany . A path undertaken following the arrival of the new creative director Nathalie Verdeille. Final note The fashion sector is not the only one to have rebranded in a particularly effective way.
These are marketing strategies and techniques that are within the reach of companies in different sectors, and it is no coincidence that very different companies use them: from Google to Airbnb , passing through Pepsi, McDonald's and many others. The names mentioned are famous, but they serve only as inspiration. Rebranding is in fact effective for both large companies and SMEs , active in the B2B and B2C sectors. Having a web agency at your side allows you to identify the optimal strategy for your business from time to time and optimize the advantages that this type of marketing practice can ensure. The benefits, as we have seen, are different and all worthy of note.
The repositioning is underway but still being defined. Tiffany: more freshness to the Brand Image The second case we bring as an example is that of Tiffany . The iconic American brand made immortal thanks to the Audrey Loan Phone Number List Hepburn film Breakfast at Tiffany's has found itself in recent years with the need to give new sparkle to its image. The rebranding work therefore started from an internal necessity and is leading on the one hand to not losing the original luster, on the other to acquiring new appeal. The intent of the American brand is to reach a younger target and was carried out first of all with the campaign created in Los Angeles entitled Not your mother's Tiffany . A path undertaken following the arrival of the new creative director Nathalie Verdeille. Final note The fashion sector is not the only one to have rebranded in a particularly effective way.
These are marketing strategies and techniques that are within the reach of companies in different sectors, and it is no coincidence that very different companies use them: from Google to Airbnb , passing through Pepsi, McDonald's and many others. The names mentioned are famous, but they serve only as inspiration. Rebranding is in fact effective for both large companies and SMEs , active in the B2B and B2C sectors. Having a web agency at your side allows you to identify the optimal strategy for your business from time to time and optimize the advantages that this type of marketing practice can ensure. The benefits, as we have seen, are different and all worthy of note.