Post by toukirahmed4145 on Mar 10, 2024 5:03:28 GMT -5
The time has come to plan the communication strategy and define the tone of voice to use, i.e. the style to give to the brand's communication. Identify Personas To define the brand identity of a brand it is essential to identify the target to which the brand is aimed. To do this you will first of all need to identify buyer personas. Who are the Personas? They are fictitious characters, identified as possible users of the brand.
You can find excellent ideas for identifying Personas Job Function Email Database in Andrea Saletti 's new book "Neuromarketing and cognitive sciences to sell more on the web", which describes very well the various phases to arrive at the definition of their profiles. After identifying the profiles of your possible users you can begin to plan your strategy. For example: have you concluded that your possible target is mainly made up of young people aged 20 to 35,
Passionate about sporting activities and with a very active social life? The tone of your communication will be conversational, casual, fresh, cheerful. You'll be able to use bright colors and make extensive use of Facebook , Instagram , YouTube and maybe Snapchat. Define and monitor behaviors After having defined your client's brand identity through a coherent naming.
You can find excellent ideas for identifying Personas Job Function Email Database in Andrea Saletti 's new book "Neuromarketing and cognitive sciences to sell more on the web", which describes very well the various phases to arrive at the definition of their profiles. After identifying the profiles of your possible users you can begin to plan your strategy. For example: have you concluded that your possible target is mainly made up of young people aged 20 to 35,
Passionate about sporting activities and with a very active social life? The tone of your communication will be conversational, casual, fresh, cheerful. You'll be able to use bright colors and make extensive use of Facebook , Instagram , YouTube and maybe Snapchat. Define and monitor behaviors After having defined your client's brand identity through a coherent naming.